Category: Advertising
MotoGP is the premier class of motorcycle racing with 18 Grand Prix's around the world. It attracts many leading brands as sponsors, anxious to connect with the gobal fan base. To enhance the value of this sponsorship, the series is leveraging the power of mobile media with their new App, MotoGP Championship Quest. In the several weeks since it's launch the game has delivered hundreds of millions of brand impressions and 10's of millions of minutes of game play to the "always connected" fans.